Integrated Campaign

In Your Element

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The integrated campaign “In Your Element” presents Logitech Craft, a wireless keyboard with a dial as a high-performing tool for creative users. To provide easy-to-understand examples, a film shows how Polish artist Pavel Norbert uses the features of the keyboard in order to process his colourful work digitally. A series of practical videos were created in his studio in Warsaw. In addition, the images produced during filming were used as striking key visuals for print advertisements and other ad-vertising materials for the product launch.

Red Dot

Credits
  • Client:
    Logitech, Lausanne, Switzerland
  • Design:
    Logitech, Lausanne, Switzerland
  • Film Production:
    Michael Barnett Superfilms Los Angeles, USA
  • Photography:
    James Branaman Los Angeles, USA
In Your Element
In Your Element
In Your Element

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